Get to know our CRM & Digital Executive, Tom Humphreys! Read on to find out what he gets up to on a day-to-day basis at Diversity Travel, his ventures before the company and his ideal travel destination.
What does your role involve?
I manage Diversity Travel’s digital marketing and Customer Relationship Management systems. In human terms, this means I aim get the most out of the business tools we use to deliver effective messaging to the right people at the right time
In this capacity, I design and launch large-scale client surveys, implement key changes to our websites and internal marketing service desk, administer and develop our colossal customer relationship management system and deploy technical and process improvements to boost department and organisation efficiency. I also develop new and existing content with Content Management Systems and produce our portfolio of insightful company video guides and other key resources.
What have you enjoyed most during your time at Diversity?
Managing the production of our acclaimed Diversity Campus and Charity Compass magazines.
These are our lovingly-crafted magazines providing news, views, tips and advice on all things charity and academic travel. Asides from being a wholesome marketing activity requiring the expected design, copywriting, formatting and project coordination skills to produce such a resource, I was also privileged enough to interview incredible thought leaders and pioneers of remarkable aid efforts across the world.
A highlight was speaking with Angela Gorman, founder and CEO of Life for African Mothers, a maternal health charity aiming to make birth safer for mothers and new-borns in sub-Saharan Africa. I was mesmerised to hear the incredible story of how it all began, from a fateful flicking of TV channels to the continuation of saving lives in a war-torn hospital. Seeing how change can begin by being brave and acting on a will to make a positive difference was truly inspiring and deeply resonated with me. I would be failing in my duty if I didn’t urge you to visit www.lifeforafricanmothers.org to find out more and support this incredible cause.
Similarly, please visit www.diversitytravel.com/resources to read our Charity Compass and Diversity Campus magazines. You can find Angela Gorman and Life for African Mother’s spellbinding story on page 24 of Issue 1 of Charity Compass.
What did you do before Diversity Travel?
I’ve worked in Marketing in an official capacity since 2014, but I’ve always embraced an energy for bringing compelling ideas and stories to life. The Humphrey’s are a creative family, so it’s in my blood. My design and marketing skills have been applied at cloud technology start-ups, fitness classes, canine behavioural helplines, asbestos removal firms, Virgin Atlantic launch events, burgeoning hippy festivals and beyond.
“Variety is the spice of life” as they say. I couldn’t agree more.
I’ve also always been involved with volunteering for environmental causes, such as being a tour guide at key National Trust estates, presenting “The Wonders of Reptiles and Invertebrates” workshops at primary schools and, more recently, getting my hands dirty with the Canal & River Trust to restore stretches of historic towpath across Greater Manchester.
What’s the best place you’ve travelled to and why?
This is a difficult question!
I’ve been mugged by macaques in Malaysia, had spiritual interventions in Sacré-Cœur, floated adrift in Grecian shipping lanes, been lost in the Souks of Marrakesh and experienced quad biking through the echoing valleys of Egypt. I’m very, very lucky. Even the most intense and questionable parts of my travel experiences have been life-affirming and hilarious to look back on. Respectively, I adore the British countryside and have an unlimited resource of amazing memories from wild-camping, road-tripping, star-gazing and more with my amazing friends and family.
Yep. Tough question indeed! I’d like to put ‘Earth’, if it’s not too cheesy? It’s all been amazing and there’s plenty yet to discover.
Where do you want to travel to the most (dream travel destination) and why?
Easy! Deep into the heart of the Amazon rainforest.
There’s an undeniable appeal to losing myself (not literally) beneath the canopies of the oldest ecosystem in the world, in and amongst an incalculable variety of species and the fervent “white noise” of nature. My answer might seem a bit heavy-handed for a casual ‘meet the team’ blog, I admit, but the reason for that is because I’ve been crafting a narrative trilogy – my alleged magnum opus – for the past 10 years and it’s set nowhere other than the mighty Amazon!
To live and breathe the landscape in which Ash of Jequitibá is set would be a dream come true.
If you were stranded on a deserted island and could only take three things, what would they be?
My trusty acoustic guitar, a razor-sharp parang (for all survival necessities) and a half-deflated football with a face drawn on it.